Project Overview

Nordic Tech is a Copenhagen-based software company specializing in AI-powered workflow automation for global businesses. They approached NovaCraft seeking a complete brand refresh to reflect their growth, innovation, and Scandinavian design roots. The goal was to create a visual system that communicates simplicity, intelligence, and trust — true to Nordic minimalism.

Challenge

The previous brand lacked coherence across touch points. The identity felt dated and overly corporate, making it hard to connect with their younger, tech-savvy audience. We needed to reposition Nordic Tech as a forward-thinking, design-driven company without losing its established credibility.

Our Approach

We began with a brand strategy workshop to uncover their core values and visual DNA. From there, we built a modular design system anchored in precision, balance, and human-centric design. Each deliverable from logo to website emphasized usability and Scandinavian simplicity.

• Brand audit and competitor analysis
• Identity concept sketching and refinement
• Digital design system in Figma
• Webflow implementation with CMS integration
• Motion prototype and final brand launch kit

Design Solution

The new logo uses a geometric “N” symbol constructed from interlocking lines — representing technology and connection. A cool-toned palette of deep slate, off-white, and arctic blue reinforces Nordic roots, while a custom mono-type headline font gives the brand a cutting-edge feel. The website emphasizes storytelling through interactive motion, soft gradients, and dynamic case study layouts.

Results

• +62% increase in website engagement
• +40% improvement in brand recall among key clients
• 3× higher conversion rate from inbound leads
• Coverage in TechCrunch Nordic and Design Week Europe